Apple Campus Proposal

Steve Jobs gave a speech to the Cupertino City Council to get approval for a new Apple campus. It looks like “a spaceship just landed there,” Jobs said.


Apple Campus Proposal

And indeed it’s a very ambitious thing. It’s one giant building that would hold 12,000 people. The building is circular with “not a straight piece of glass”–all curved.

It’s also interesting to see Jobs in “pitch mode” outside of the regular keynote speech setting. He’s much more low-key, because he knows the city council can screw his project if they want to. He’s still salesy, but doesn’t use words like “magical” or “insanely great.”

And yet you can see his tough streak. When a council member asks if Apple plans to give the city free wi-fi, he says: “We’re the largest taxpayers in Cupertino, so we’d like to continue to stay here and pay taxes,” which is like the perfect veiled threat. We wonder if that’s how meetings go at Foxconn.

Other highlights:

  • The campus would use its own natural gas generator as its primary source of power and the city’s power grid only as a backup. Weird.
  • The building includes an auditorium for conferences, and Jobs suggests that’s where Apple could hold its big events instead of renting out space in San Francisco.
  • Apple wants to break ground next year, and move in in 2015.

Here’s a slideshow of pictures and charts about the amazing new campus.


This is a map of Cupertino, California, USA now


This is what it would look like with the new Apple, Inc campus
Jobs: "Like a spaceship just landed there."
Jobs: "Not a straight piece of glass in this building. ... We know how to make the biggest pieces of glass in the world for architectural use"
Jobs: The building is 4 stories high. "Nothing high here at all, we want everything on a human scale."
The area is mostly parking lots today, Jobs says
The plan would put the parking underground to make most of the area trees
Here's another view
Jobs wants apricot orchards here
Jobs: "We've hired one of the senior arborists from Stanford who's very good with indigenous trees around this area."
Jobs: "I think we have a shot to build the best office building in the world. … I think architecture students will come here to see this."
Jobs: The grey areas besides the big building are R&D and testing facilities and a parking structure (not enough space underground to hold all the cars)
Here's a handy chart that shows how this is all going to be
Here's a final view of the campus
The spaceship has landed
Here it is from the sky

SOURCE: Business Insider


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